How Marketing Marathon works
Marketing Marathon is LightCastle's internal marketing participation platform — a LightCastle-wide initiative, not limited to the Marketing team. Through Marketing Marathon, employees amplify LightCastle's work and collaborate with the Marketing team. Marketing records and verifies every contribution, so the leaderboard only ever reflects activity that has been checked.
Amplify
Verified employee social media activity using #LifeatLightCastle across LinkedIn, Facebook, Instagram and X. Points follow the applicable scoring rule and monthly cap.
Create
Verified collaboration with the Marketing team across approved creative formats — reels, AVs, interviews, articles, carousels, employee features and campaigns. Points follow the approved content-format scoring matrix.
Points per contribution
| Format | Pillar | Points |
|---|---|---|
| Loading scoring rules… | ||
Reporting periods
Marketing Marathon Champion
The Marketing Marathon Champion will be announced at the end of 2026 and recognised with exciting prizes and rewards from the Marketing team.
Want something recorded?
Send your post link or collaboration details to the Marketing team. They will add and verify it, and it will appear on the leaderboard once approved.